In the heart of the East Midlands, a movement has been growing—one that celebrates the inherent beauty of natural hair and champions a lifestyle free from harsh chemicals. This movement, spearheaded by The House of Shayaa since its inception in 2007, is more than just a business; it's a testament to the power of nature and the strength of community.
The Genesis: A Vision for Change
Founded under the name Naturals at Evindi, The House of Shayaa started with a clear mission: to showcase the true glory of loc maintenance and natural Afro hair care. Master Loc Therapist Shaifarasha, the Midlands' only trained Loctician, embarked on this journey driven by a deep belief in the transformative power of embracing one’s natural beauty.
With over 3,000 successful starter locs and transitions from chemically treated to natural hair, Shaifarasha and our family have not just altered hairstyles but changed lives. Our approach goes beyond the surface, treating each client’s journey as a holistic path to self-discovery and health.
The Expansion: Awakening Natural Potential
In 2020, The House of Shayaa evolved our operations from a local salon to an innovative hub of natural beauty care. The launch of "Awake by Shaifarasha," a plant-based hair and skincare line, along with "THOS Haircare," specializing in loc products, marked a significant leap. These lines were crafted not only to nurture the hair and skin but to echo our salon’s foundational philosophy—true beauty starts from within.
The Holistic Approach: Mind, Body, and Spirit
At The House of Shayaa, named after the Hebrew word for 'Will Power,' beauty is a reflection of balance between the mind, body, and spirit. This belief shapes every product created and service offered. Whether it's a starter loc session or a routine retwist, each service is infused with a sense of ritual and reverence for the natural beauty of Afro-textured hair.
Community and Education: Building Connections
Understanding that transformation often begins with education, The House of Shayaa has fostered a vibrant community through our subscription site. Boasting over 1,500 members, this platform offers access to natural hair care ebooks, challenges, and an array of resources that empower members to take control of their hair health independently.
Furthermore, the site serves as a space for stories of transformation, tips on toxin-free hair maintenance, and encouragement for those embarking on their natural hair journey. It’s a place where questions are welcomed, knowledge is shared, and new friendships are formed over shared experiences and goals.
Products and Practices: The Essence of Nature
The core of Shayaa’s product lines lies in our ingredients—carefully selected oils, butters, and herbs known for their healing properties. These ingredients are not chosen at random but are the result of meticulous research and a deep understanding of their synergistic effects on hair and skin. For instance, the celebrated Nubian Twist product utilizes essential oils and butters that mimic the scalp’s natural sebum, promoting moisture retention without clogging pores or weighing down the hair.
Each product also proudly bears the hallmark of sustainability, from biodegradable ingredients to recyclable packaging, reflecting an environmental consciousness that complements their health-focused ethos.
The Invitation: Join Us on This Journey
As The House of Shayaa continues to grow, so does its invitation for more to discover the joys and benefits of natural hair and skincare. Located in Nottinghamshire and soon expanding to additional locations, the salon is an oasis for those seeking to escape the harshness of chemical treatments and embrace a healthier, more sustainable way of living.
Visit us at The House of Shayaa to experience first-hand the dedication and care that go into every product and service. Join a community that values not just beauty but health and sustainability. Subscribe to our YouTube channel and follow our journey as we continue to provide not just services, but experiences that honor the natural beauty in all of us.
Together, let's continue to nurture our crowns and celebrate our natural beauty at The House of Shayaa, where every treatment is an affirmation of our mission: to revolutionize beauty care by championing health, sustainability, and the indomitable spirit of our community.
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